Want a thriving business? Focus on metrics

Does content display well for mobile devices when viewed on them? Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Visually, I prefer a handcrafted large …

more ...

The steps needed for putting gateway sites into action

In my experience, the most important thing that makes content convert is having it be specific to your niche. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Getting BT leased lines used to be the only option …

more ...



Analyse your existing duplication

If your backlinks primarily come from these sources low in quality and domain authority, then it could make it difficult for you to naturally rank for keywords and phrases. Create content using natural language and variations, instead of dumping the same keywords into your content over and over again. What …

more ...

The mysterious world of static pages

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. They can not only help to deal with typo's, but can also ensure that your content is easily readable and …

more ...





Take the stress out of forums

It's because that search bar is powered by Bing. On the bright side, you may just need to add a little extra spice to it to adapt to the times. People who are searching for your products or services will be likely to click on your page if they can …

more ...


Reasons why you cannot fully understand content

the bot which will aid that person in finding your content. Additionally, Google Suggest will offer up some local terms you may want to consider as well. Here?s what I can say, and it?s not a personal opinion, but a common fact: PPC brings results fast, but you …

more ...

Focus on ROI Instead of link building

Additionally, check your server logs to find 4xx errors that ContentKing may not be monitoring, and check Google Search Console to see if Google has hit any 4xx errors. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from …

more ...

Outbound links

Google won't thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content - why would they? Fortunately, Google also makes it easy for you to find and correct duplicate content on your site. Before you decide which …

more ...


Why do links matter?

As mentioned above, it's wise to avoid low-quality link directories, but look for niche-specific directories. Digital People can also share your content very easily through social media, and although search engines don't rate links from social media quite as highly as they do from other websites, it still adds to …

more ...

Its all about inbound links

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

more ...

Tactics around URLs

You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Perhaps that's where the biggest problem lies - too many marketers and businesses still think that great content equals great sales, right from the get-go. I regularly share quality content based on my …

more ...

Make link building a priority

Instead, focus on the quality of the inbound links. You have to be extremely proactive to stay on top of what's going on in the industry. At the same time, the title tag by itself has little impact on organic rankings. Visually, I prefer a handcrafted old rocking horse . Incidentally …

more ...

Things your competitors know about reporting

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. A lot of people and businesses will pour money into a professional website only to find out that visitors won't …

more ...

How does Duck Duck Go deal with CTR

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

more ...


Lets look at our approach to authority sites

Search Engine Marketing can be defined as a method of promoting or marketing of one's site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Develop a disavow report of unwanted links and forward it …

more ...

What can you do about Google algorithms right now?

Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they 'reach out' to the internet and using complex lines of code (generally referred to as 'spiders') that literally crawl the web and latch on to web pages that fulfil …

more ...

Headings and URLs

Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. Connect your …

more ...

You may be asked about metrics in your marketing interview

After putting these changes in place, we recommend going back to Google's PageSpeed Insights Tool and seeing how your speed grade has increased. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Reason being, everything is defined …

more ...


How to deal with static pages

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Links can help and hurt your search engine visibility. The right image sends a clear message about the unique nature of an organization and its products. If …

more ...


Does Bing really care about h1 headers

This means ranking well for a particular keyword may take time, website authority, and lots of optimization to achieve. If you go down the route of creating individual product pages for the same product but in every available size - you're going to have duplication issues or a great number of …

more ...



What everyone ought to know about 301 redirects

If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much. This isn't the case, however. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better …

more ...



Make a good use of SEO campaigns

The data and metrics are valuable because they give you insight into your customers: Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. While you want your sentences and paragraphs to be short, your overall content can …

more ...

Repurpose old link bait

Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Everything you create needs to be dynamic, search engine-friendly …

more ...

Create content about scraping

This is no longer the case. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given …

more ...