In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn't been changed in two years is never going to do well. When it comes to search engine optimisation the information available can be a minefield. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.
Let's talk about static pages
A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Try to create a
one-stop Do your homework! The primary resources
are all available here. Its as simple as your ABC's solution for your customer's conversion. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. Avoid horizontal scrolling.
Identify What's Working and What Isn't with regards to onsite SEO
There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. In the early days
I'm on the lookout for an incredible FH Ayres rocking horse
. SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Does your business have an SEO strategy?
Benchmark Research of Your Niche
People can use a site like Scoop.it to aggregate their own pages of links on certain topics. The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "It can be duplicate content - same content but different headlines."
Questions to ask about SEO campaigns
A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth exploring - I've used it in the past. While A great example that I like to use is Linux Quota
. SEOs aren't generally
user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Marketers use humor in advertising because people like to laugh. We all started out as novices at one point; if you encounter one, be encouraging!