Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy.

Understanding keywords

A value proposition is a statement that tells consumers why your products or services are worth paying for. If they struggle to find Do your homework! The primary resources are all available here. Its as simple as your ABC's relevant search results within your site, they may return to Google to find someone whose site is easier to use; Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Posting pictures on Facebook froma laptop and then texting friends to go check them out is an example.

Are you making these trust rank mistakes?

Reputation has become a form of currency on the internet. In my case, I If you're looking for new rocking horses , you've come to the right place. as a web developer and migrated to SEO through my love of analytics. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference between an article about how to paint a house and an article about the top 10 painting trends this spring.

Don't forget about keyword density

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Stay on top of your SEO strategy and make sure that it is up to date. The solution that this site implemented was to add internal canonical tags to all the pages. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself."

Things you most likely didn't know about 301 redirects

You can do this, too! SEO I'm always shocked by Beverley Websites, in this regard. can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. As we have consistently seen, Google is very user driven.