Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. A lot of people and businesses will pour money into a professional website only to find out that visitors won't …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Trust your gut where you see signs of growth. What does this mean for SEO? Have you seen this wonderful antique …

The best and cheapest form of advertising is word of mouth. Cookies record the types of sites visited, the information read, the searches conducted, and the products purchased. If the search shows less pages than you actually have, then that means Google isn't able to effectively index your pages. I …

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Keeping broad-based objectives in mind is a good way to keep your e-mail marketing strategy focused on the big picture. In most cases …

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Reach out to websites that are linking to your old websites to …

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Short URLs …

Strengthening the firm's image and brand answers the question, "Who are we, and what message are we trying to send?" Branding includes the development of packages and labels that speak with the same voice as other marketing messages. I'm sure you already have some assumptions regarding your target audience's needs …

Visual consistency leads the viewer and moves the message from short-term to long-term memory. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). You can create a list of the best tools …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you've got to create epic content or "10X Content". Most of the content that ranks in the top 10 of Google is over 2000 …

To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. To have …

Exact match Domains (EMD) It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Google reported an incredible hike of the key search …

In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. What we should be worried about is having a …

Utilizing outreach techniques is a great way to get your content out into the world. When it comes to long-term SEO strategies, there are so many tactics to consider. Communications goals differ depending on the stage in the buying process. There are numerous methods for finding keywords but The Google …

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. By now, you should be convinced that you want to be on the top …

What types of SEO can companies use to reach consumers? Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. When writing your content, be realistic about the chances of that content to rank. If …