Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they 'reach out' to the internet and using complex lines of code (generally referred to as 'spiders') that literally crawl the web and latch on to web pages that fulfil …

After putting these changes in place, we recommend going back to Google's PageSpeed Insights Tool and seeing how your speed grade has increased. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Reason being, everything is defined …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

Although big companies have large marketing budgets, they too can benefit from receiving (almost free) hits. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. Link building is hard and getting high-quality links is a time-consuming process …

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don't try to spam the same content across your website as this doesn't arouse Google's attention. This includes keywords (yes, we recommend you use keywords a number …

The data and metrics are valuable because they give you insight into your customers: Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. While you want your sentences and paragraphs to be short, your overall content can …

Instead, focus on the quality of the inbound links. Informative advertisements speak to the audience in a straightforward manner. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Imagine having a fun-packed …

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Make sure that all of your web pages can be indexed by …

The most important step - now you have your keywords, be sure that you know how to implement them in your content. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index …

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. If you lose direction, you'll end up wasting money. Click submit and see if that …

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are …

Think of all the words and phrases that can describe your site or operations. The hierarchy of effects model suggests that prior to making a purchase, a consumer goes through the stages of awareness, knowledge, liking, preference, and conviction. Next year, they could formally partner or do a revenue share …

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So you know who your visitors are, where they come from and what they are doing on …

Among other things, Google uses the link texts to analyze these backlinks. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Any link to another part of the same site is called an internal link. As well as links you'd …

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? It's all very well to know what problems you …

CMO's eyes light up when they hear growth hacking; it feels new and chichi. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Quality database marketing programs …

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. It's worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. JavaScript …