Not all web searches lead to sales

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. In the past, some people tried to make their pages extra-relevant by using …

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Takeaway tips for local search

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of …

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A do-it-yourself guide to bread crumbs

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? We will focus on its important and necessity in digital marketing in this article. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you …

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Create content about search queries

Before we jump into the data points, I'd like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market …

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Enthusiastic about quality

Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Fine tuning on these …

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How to deal with doorway sites

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings any higher. Is it exciting? However, an effective call to …

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How to learn about conversion rates in a few hours

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message …

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How to reinvent cloaking without looking like an amateur

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. The monitoring phase comprises just that: monitoring. Facebook characteristics using email addresses, phone n The anchor text section clearly shows …

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Repurpose old sitemaps

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If you don't grow, you could be in trouble. As you create content for your website, link to other pages on your site within your content. Use anchor text that …

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What everyone ought to know about link bait

The content needed to fulfill the intent of a search varies based on the type of intent. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn't cost you more than buying a …

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Winning marketing strategies for SERPs

What is the expanded view of promotion? "Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. If content …

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