Although it may be costly, many firms devote employees to monitoring Twitter and replying when appropriate. However, it does not allow you to determine if you could have done something better. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once …

The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. The effect of such practices can …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. In the past, some people tried to make their pages extra-relevant by using …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Repetition helps increase consumer ad recall as well as brand recall …

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of …

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But …

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? We will focus on its important and necessity in digital marketing in this article. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you …

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user's search query. Quality brand messages are authentic, responsive, and compelling. Duplicate content can appear on a website …

Before we jump into the data points, I'd like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market …

Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Fine tuning on these …

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings any higher. Is it exciting? However, an effective call to …

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message …

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. The monitoring phase comprises just that: monitoring. Facebook characteristics using email addresses, phone n The anchor text section clearly shows …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If you don't grow, you could be in trouble. As you create content for your website, link to other pages on your site within your content. Use anchor text that …

The content needed to fulfill the intent of a search varies based on the type of intent. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn't cost you more than buying a …

Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than 520 million monthly users. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. It is great to allow users …

What is the expanded view of promotion? "Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. If content …