How to deal with static pages

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Links can help and hurt your search engine visibility. The right image sends a clear message about the unique nature of an organization and its products. If …

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Repurpose old link bait

Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Everything you create needs to be dynamic, search engine-friendly …

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Create content about scraping

This is no longer the case. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given …

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One element of your strategy should look at splogs

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs This can lead to …

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Who else wants to enjoy scraping

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Google ranking factors

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. You cannot possibly target every search …

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How do you feel about text links now?

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. Organizations should take many factors into account when pursuing …

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Lessons I've learned from SEO campaigns

The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign you've worked hard on. The numbers make one thing clear: organic search is a worthwhile investment. Derived demand, which creates many business needs, is based on, linked to, or generated by the production and …

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Questions to ask about SEO campaigns

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Google wants to ensure that the sites it serves …

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Things you most likely didn't know about 301 redirects

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Instead of paying through the …

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Where and how will you win?

There's so much misinformation floating around out there that it's kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. Above all else, your content must be aimed …

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Winning marketing strategies for quality

In organic search, you don't have to continually pay to be seen, and once you've reached the first page of Google (and you have quality content and a trustworthy site), you'll often stick there for a long period of time (depending on the amount of competition). Today, so many new …

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How to turn googlebot crawlers into success

Marketers design social media programs to enhance a brand's image. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for …

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