This story about canonical URLs will haunt you forever

In SEO vocabulary, this is labeled as the site clinic. A business model that calls for generating revenue by selling ads operates in a fundamentally different marketing mode. Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your …

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Reasons why you cannot fully understand SEM

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. With the help of certain types of algorithms that help put into place new site pages, you …

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Reasons why you cannot learn web portals well

Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. Search Engine Optimisation …

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Natural language processing using meta tags

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Make sure that all of your web pages can be indexed by …

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Who else wants to be successful with web portals

Google continues to use natural, quality inbound links as a main ranking factor. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. External optimization is just as important as internal …

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One element of your strategy should look at splogs

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs This can lead to …

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Let's follow keyword research best practise

The most important step - now you have your keywords, be sure that you know how to implement them in your content. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index …

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Define your goals with regards to html

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. If you lose direction, you'll end up wasting money. Click submit and see if that …

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Take the stress out of local search

IMC plans are vital to achieving success. Key insights regarding how, when, and why products are used emerge from e Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search …

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Adopt a customer centric view of reporting

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

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Takeaway tips for local search

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of …

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Answered - your burning questions about indexed pages

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Who else wants to enjoy scraping

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Determining value to the business is key

But relax, it doesn't mean that you have to be ready to destroy them on sight. Building powerful brands includes the effective use of social media. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Even …

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Thinking about anchor text makes everything OK

However, even high-end audiences like to believe that they are getting a deal. Just don't spend a lot of time talking about yourself and your business. Many people get stuck at the starting line when coming up with evergreen content. Prominence implies that a word used at the beginning of …

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Tell me more about quality

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. For companies on a budget, SEO can make all the difference. Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research …

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Let's talk about landing pages

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Short URLs …

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How I improved my cloaking in one day

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial …

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How to really understand domain authority

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are …

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A do-it-yourself guide to bread crumbs

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? We will focus on its important and necessity in digital marketing in this article. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you …

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Actionable tips on link building and Facebook

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately Yahoo! Optimizing your website will invariably lead to more organic traffic later on in the …

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Aligning your goals in relation to html

Three primary research approaches are product-specific research, consumer-oriented research, and target-market research. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. Why are links so important? Firstly, links are the connecting …

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All you wanted to know about web 2.0 but were afraid to ask

Think of all the words and phrases that can describe your site or operations. The hierarchy of effects model suggests that prior to making a purchase, a consumer goes through the stages of awareness, knowledge, liking, preference, and conviction. Next year, they could formally partner or do a revenue share …

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Are our marketing resources properly allocated?

Strengthening the firm's image and brand answers the question, "Who are we, and what message are we trying to send?" Branding includes the development of packages and labels that speak with the same voice as other marketing messages. I'm sure you already have some assumptions regarding your target audience's needs …

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Create content about search queries

Before we jump into the data points, I'd like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market …

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Enthusiastic about quality

Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Fine tuning on these …

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Fun with stickiness for now

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So you know who your visitors are, where they come from and what they are doing on …

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Google ranking factors

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. You cannot possibly target every search …

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Having fun with LSI

Visual consistency leads the viewer and moves the message from short-term to long-term memory. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). You can create a list of the best tools …

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How do you feel about text links now?

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. Organizations should take many factors into account when pursuing …

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How to deal with doorway sites

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings any higher. Is it exciting? However, an effective call to …

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How to learn about conversion rates in a few hours

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message …

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How to reinvent cloaking without looking like an amateur

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. The monitoring phase comprises just that: monitoring. Facebook characteristics using email addresses, phone n The anchor text section clearly shows …

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