Are our marketing resources properly allocated?

Strengthening the firm's image and brand answers the question, "Who are we, and what message are we trying to send?" Branding includes the development of packages and labels that speak with the same voice as other marketing messages. I'm sure you already have some assumptions regarding your target audience's needs …

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Create content about search queries

Before we jump into the data points, I'd like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market …

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Enthusiastic about quality

Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Fine tuning on these …

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Fun with stickiness for now

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So you know who your visitors are, where they come from and what they are doing on …

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Google ranking factors

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. You cannot possibly target every search …

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Having fun with LSI

Visual consistency leads the viewer and moves the message from short-term to long-term memory. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). You can create a list of the best tools …

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How do you feel about text links now?

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. Organizations should take many factors into account when pursuing …

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How to deal with doorway sites

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings any higher. Is it exciting? However, an effective call to …

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How to learn about conversion rates in a few hours

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message …

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How to reinvent cloaking without looking like an amateur

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. The monitoring phase comprises just that: monitoring. Facebook characteristics using email addresses, phone n The anchor text section clearly shows …

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Improve engagement by utilising analysis

Among other things, Google uses the link texts to analyze these backlinks. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Any link to another part of the same site is called an internal link. As well as links you'd …

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Improving your marketing ROI won't happen overnight

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Google and other search engines use web crawlers to update their search indexes. Each search engine that …

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Learn to do organic links like a pro

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you've got to create epic content or "10X Content". Most of the content that ranks in the top 10 of Google is over 2000 …

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Lessons I've learned from SEO campaigns

The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign you've worked hard on. The numbers make one thing clear: organic search is a worthwhile investment. Derived demand, which creates many business needs, is based on, linked to, or generated by the production and …

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Low cost per contact of SEO content

To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. To have …

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More focus is put on link exchanges

Exact match Domains (EMD) It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Google reported an incredible hike of the key search …

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Questions to ask about SEO campaigns

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Google wants to ensure that the sites it serves …

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Reasons why you cannot fully understand metrics

SEO isn't an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Google suggestive text, Google+, and updates to Google My Business, means that users can access information more quickly and more precisely than previously …

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Repurpose old sitemaps

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If you don't grow, you could be in trouble. As you create content for your website, link to other pages on your site within your content. Use anchor text that …

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Short Story: The truth about analysis

As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. Since these local pack listings usually push regular organic listings down, it may not even be worth it to …

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Snippet Optimization (Also Known as a Meta Description)

As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. Whether you migrate to HTTPS for SEO or security, it's now evident that using HTTPS is quickly becoming a necessity for most websites. There are several ways of creating backlinks, some …

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Super-easy ways to learn everything about ROI

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? It's all very well to know what problems you …

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Tell me more about link research

Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Consistent logos, taglines, headlines, and …

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The hidden agenda behind mobile search

CMO's eyes light up when they hear growth hacking; it feels new and chichi. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Quality database marketing programs …

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The philosophy of content

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere …

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Things you most likely didn't know about 301 redirects

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Instead of paying through the …

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Think about static pages from the start

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Using traffic estimation tools in conjunction with ROI

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn't been changed in two years is never going to do well. The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs …

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Want a thriving business? Focus on webmaster tools

In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. What we should be worried about is having a …

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What everyone ought to know about link bait

The content needed to fulfill the intent of a search varies based on the type of intent. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn't cost you more than buying a …

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When your use of cloaking becomes obsessive

Utilizing outreach techniques is a great way to get your content out into the world. When it comes to long-term SEO strategies, there are so many tactics to consider. Communications goals differ depending on the stage in the buying process. There are numerous methods for finding keywords but The Google …

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Where and how will you win?

There's so much misinformation floating around out there that it's kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. Above all else, your content must be aimed …

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Winning marketing strategies for quality

In organic search, you don't have to continually pay to be seen, and once you've reached the first page of Google (and you have quality content and a trustworthy site), you'll often stick there for a long period of time (depending on the amount of competition). Today, so many new …

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Write a keyword-rich introduction about nofollow links

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. By now, you should be convinced that you want to be on the top …

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Your key to success: metrics

I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and …

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How to turn googlebot crawlers into success

Marketers design social media programs to enhance a brand's image. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for …

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Invest in widgets

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. For example, a hack practice could …

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Listen to your customers. They will tell you all about RSS feeds

What types of SEO can companies use to reach consumers? Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. When writing your content, be realistic about the chances of that content to rank. If …

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