You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn't been changed in two years is never going to do well. The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs …

In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. What we should be worried about is having a …

The content needed to fulfill the intent of a search varies based on the type of intent. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn't cost you more than buying a …

Utilizing outreach techniques is a great way to get your content out into the world. When it comes to long-term SEO strategies, there are so many tactics to consider. Communications goals differ depending on the stage in the buying process. There are numerous methods for finding keywords but The Google …

There's so much misinformation floating around out there that it's kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. Above all else, your content must be aimed …

Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than 520 million monthly users. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. It is great to allow users …

In organic search, you don't have to continually pay to be seen, and once you've reached the first page of Google (and you have quality content and a trustworthy site), you'll often stick there for a long period of time (depending on the amount of competition). Today, so many new …

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. By now, you should be convinced that you want to be on the top …

I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and …

Marketers design social media programs to enhance a brand's image. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for …

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. For example, a hack practice could …

What types of SEO can companies use to reach consumers? Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. When writing your content, be realistic about the chances of that content to rank. If …

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". You need to understand where you are now …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. It's worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. JavaScript …

What is the expanded view of promotion? "Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. If content …