Then, you know exactly what question you need to be answering and you know its going to provide value to your audience. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user …

Look for customer reviews and take note of what these reviews are saying before you make hasty decisions about which SEO firm you are going to hire. We also targeted vegan bloggers, foodie bloggers and male bloggers (the beer brand's target audience was predominantly male). Keep them off their digital …

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. As titles …

Don't be too focused on creating backlinks, instead focus on the END Goal. In the situation where zero-click searches are so prevalent, the information shown on the SERP itself is now more important than ever. With exercise being so important nowadays, products such as wooden climbing frame would be a …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. They can not only help to deal with typo's, but can also ensure that your content is easily readable and …

Next, use internal links to navigate forwards, backwards and sideways. Keyword difficulty is an important metric you need to keep an eye on while choosing a keyword for your blog articles. Experience freedom from glasses by having lens replacement surgery with the UK's best surgeons. The HeatAll thing to do …

These 11 ingredients of the ideal backlink profile will help you increase your domain authority and ranks without worrying about the risk of a penalty: Authority is the first ingredient you'll need. We'll be talking about this in great depth in the link acquisition section. When the search engine spider …

This means ranking well for a particular keyword may take time, website authority, and lots of optimization to achieve. If you go down the route of creating individual product pages for the same product but in every available size - you're going to have duplication issues or a great number of …

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of …

Searches for niche keywords often produce 100% organic results. The audience, mostly people with long experience in direct marketing, sat with either amused or annoyed expressions. Deleting Facebook comments or manipulating your reviews will only make life worse. Keyword research is the process SEOs use to find what search queries …

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. For companies on a budget, SEO can make all the difference. Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Short URLs …

Strengthening the firm's image and brand answers the question, "Who are we, and what message are we trying to send?" Branding includes the development of packages and labels that speak with the same voice as other marketing messages. I'm sure you already have some assumptions regarding your target audience's needs …

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So you know who your visitors are, where they come from and what they are doing on …

Visual consistency leads the viewer and moves the message from short-term to long-term memory. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). You can create a list of the best tools …