Yet, although it's technically very easy compared to today, very few people actually know about SEO back then. Users are still relying on specific phrases in order to accomplish their searches, but the way Google views and analyzes keywords has been rebuilt from the ground up, and that change has …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Trust your gut where you see signs of growth. What does this mean for SEO? Have you seen this wonderful antique …

The first sentence on the page is called the lead. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Sometimes Google throws little wrenches into the machine. There …

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Reach out to websites that are linking to your old websites to …

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user's search query. Quality brand messages are authentic, responsive, and compelling. Duplicate content can appear on a website …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If you don't grow, you could be in trouble. As you create content for your website, link to other pages on your site within your content. Use anchor text that …

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. For example, a hack practice could …