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Don't go there. Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly, your page isn't going to rank well. Keywords and phrases used in communications should involve thoughtful research from the outset. Recently, I came across this interesting …

As mentioned above, it's wise to avoid low-quality link directories, but look for niche-specific directories. Digital People can also share your content very easily through social media, and although search engines don't rate links from social media quite as highly as they do from other websites, it still adds to …

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Although it may be costly, many firms devote employees to monitoring Twitter and replying when appropriate. However, it does not allow you to determine if you could have done something better. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once …

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Make sure that all of your web pages can be indexed by …

Google continues to use natural, quality inbound links as a main ranking factor. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. External optimization is just as important as internal …

Think of all the words and phrases that can describe your site or operations. The hierarchy of effects model suggests that prior to making a purchase, a consumer goes through the stages of awareness, knowledge, liking, preference, and conviction. Next year, they could formally partner or do a revenue share …

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message …

Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Consistent logos, taglines, headlines, and …

What is the expanded view of promotion? "Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. If content …