The keywords you want to use should be relevant to your content's topic so that search engines can index your website correctly. Some link networks are made out of websites that have expired while others are created with hundreds of free-hosted blogs. I'm not a big fan of manufactured goods …

Search engines may not always use your meta description, but it is important to give them the option. As long as you're playing by the rules, there's no significant danger that you'll earn a penalty or damage your reputation in the process. I heard that storytelling for business really helps …

These help users retrace their steps around the web by highlighting content they've previously viewed that is related to a new search. What you should do is leverage the business alliances that you do have. Have you tried listing your organisation in a Free UK Business Directory - (I've heard it …

Google won't thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content - why would they? Fortunately, Google also makes it easy for you to find and correct duplicate content on your site. Before you decide which …

You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Perhaps that's where the biggest problem lies - too many marketers and businesses still think that great content equals great sales, right from the get-go. I regularly share quality content based on my …

You won't know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of …

If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much. This isn't the case, however. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better …

Instead, focus on the quality of the inbound links. Informative advertisements speak to the audience in a straightforward manner. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Imagine having a fun-packed …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. In the past, some people tried to make their pages extra-relevant by using …

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. With the help of certain types of algorithms that help put into place new site pages, you …

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? We will focus on its important and necessity in digital marketing in this article. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you …

Before we jump into the data points, I'd like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market …

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. Organizations should take many factors into account when pursuing …

CMO's eyes light up when they hear growth hacking; it feels new and chichi. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Quality database marketing programs …

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn't been changed in two years is never going to do well. The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs …