Similarly, you should optimize the meta descriptions of your pages-these feed into the text beneath the green link to your website. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. If you're looking for retail therapy, Cotswolds is as …

(If you're meticulous about developing rich what-why-how information in your pipeline, personalized outreach is a breeze.) Don't be selfish. Whether you've already written content on a similar topic, or there's a great source that you've been using to learn more about your niche, it can be a great idea to …

The best and cheapest form of advertising is word of mouth. Cookies record the types of sites visited, the information read, the searches conducted, and the products purchased. If the search shows less pages than you actually have, then that means Google isn't able to effectively index your pages. I …

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. You cannot possibly target every search …

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings any higher. Is it exciting? However, an effective call to …

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Instead of paying through the …

There's so much misinformation floating around out there that it's kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. Above all else, your content must be aimed …

In organic search, you don't have to continually pay to be seen, and once you've reached the first page of Google (and you have quality content and a trustworthy site), you'll often stick there for a long period of time (depending on the amount of competition). Today, so many new …

I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and …